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6 Reasons Why You Should Hire a Real Estate Photographer
Whether you are a real estate agent, homeowner (FSBO), designer, business owner or builder, it is in your best interest to hire a professional photographer to create images for websites and other forms of marketing. Despite the condition and value of the property, listings with quality photographs generate more interest, average less time on the market and sell for a better price.
Here is a list of 6 reasons why you should hire a photographer to market your listings:
1) Making a great first impression is critical -
Don't just make a good first impression, make a GREAT one! Over 90% of buyers begin searching for their new home online and through MLS listings; therefore quality photographs are essential to effectively marketing your listing. Poor quality photos will make potential buyers question your ability to market and sell properties.
2) Generate more traffic and buyer interest -
Buyers decide which properties to visit in person based upon what caught their attention online. If homebuyers perusing the Internet are inspired by the photographs, they will continue to click through the listing and explore the agents website. If they don’t, they will click “back” and view a different listing. They simply will not continue to look at a listing that does not catch their eye. According to an article published by the Wall Street Journal, listings utilizing professional photography had 61% more views than their peers across all price tiers.
3) Higher earning potential –
Research from national real estate firm Redfin shows that homes showcased with high quality photography get a 47% higher asking price per square foot. Higher asking prices also translated to higher selling prices. For example, their data revealed that, on average, a $300k listing with professional photographs sold for $3,145 more than a house with non-professional photographs. Redfin also found that professionally photographed homes sell for at least $934 and as much as $18,819 more than homes photographed by an amateur. Of course, a higher selling price means a better commission for you!
4) Stand out from the competition –
It has been estimated that only 15-20% of listings utilize professional photographs. By hiring a photographer, you will improve your image by presenting yourself as a true professional in your field. The extra money spent to adequately market your listing pays off even after the sale by getting you more listings in the future.
5) Your client hired a pro and so should you –
Having a camera, even a really good one, does not make you a professional photographer in the same way owning a guitar does not make you Jimi Hendrix. Many agents and homeowners cut corners by shooting the photos themselves. This is a real disservice to homeowners and potential buyers. As an agent, the time you spend taking pictures and processing them interferes with other aspects of your job. Your time is better spent building relationships and drumming up new listings to build your business. You hire contractors to perform renovations on the home, so why not outsource photography services as well?
6) Expertise of a photographer –
Photographers have spent thousands of hours learning the trade. They will use their eye for composition, sense of design and technical understanding of lighting, camera equipment and imaging software to create beautiful photographs that will literally have buyers lining up at your door.
For additional information, here are a couple of great articles outlining the value of real estate photography:
Figurative Art Exhibition
Exhibition on view February 2 -27, 2015
Free Opening Reception Wednesday, February 4th 6-8PM
SCC Gallery in the Donald D. Shook Fine Arts Building on the campus of the St. Charles Community College
4601 Mid Rivers Mall Dr. Cottleville, MO 63376
Featuring 10 National and Regional Artists:
Michael Albers http://www.albersphotography.com
Lani Kohoutek-Miller http://www.lkmiller.com
Joseph A. Miller
Metra Mitchell http://www.metramitchell.com
Christopher Ruess http://www.christopherruess.com
John Troy http://www.johntroypainter.com
Jerry B. Walters
Yingxue Zuo http://www.yingxuezuo.com
Dennis Doty, Richmond Heights, MO
Wm. Daniel File, Manchester, MO
Christine Giancola, Florissant, MO
Sarah Gillespie, Newton, IL
Tim Hahn, Augusta, MO
Paige Holzbauer, St. Charles, MO
Jeff Hursey, Belleville, IL
Ruth Kolker, Creve Coeur, MO
Julia López, St. Louis, MO
John Marksbury, St. Louis, MO
GOOD AND EVIL, juried exhibition at Art Saint Louis
Two of my drawings will be featured along with many other artists in the St. Louis area in this exhibition at the Art Saint Louis Gallery in downtown St. Louis. The opening reception is free and open to the public on September 27 from 6 to 8. The exhibition runs from September 27 to October 30. It would be great to see you there!
I made several of these drawings to help me cope after being diagnosed with Leukemia in 2013. While doing research on the disease, I was inspired by images of leukemia cells viewed under a microscope. I was intrigued by how something so heavy could appear weightless as if they float across the slide. This played into the concepts of my existing work which look beyond the illusion of ordinary perception and realize the impermanence and emptiness of all things. I made these at a time in my life when I had very limited control so I chose this method because the act of drawing is an intimate experience where the hand is very present and intentional. The loose composition of the drawings echoes my composure through the treatment and recovery process. The drawings further exemplify my outlook through the truthfulness of black, white and grey as well as the use of positive and negative space. As beautifully stated in ancient Buddhists texts, “Form is emptiness, emptiness is form.”
"SIlence & Noise"
April 3*-May 29, 2014
Free opening reception Saturday, April 19, 6-8 p.m.
"Silence and Noise" is an all media juried exhibit featuring 50 artworks that reflect the push/pull of noise or silence. The two concepts of opposites are examined in this exhibit, showing how silence and noise work both as a force against and alongside one another.
*This exhibit actually opened a couple of weeks earlier than scheduled, so it is up & ready for viewing as of April 3. The opening reception is still on April 19, 6-8 p.m. Regular Gallery hours are M 7 a.m.-4 p.m., Tu-Fr 7 a .m.-5 p.m. & Sat. 8:30 a.m.-4 p.m. FREE & open to the public.
Artworks featured in this exhibit are either comprised of clean, simple lines and are visually silent, or the artworks aremulti-layered, messy and thereby visually noisy. Works that are conceptually silent or noisy are also featured. Artists were encouraged to interpret the theme from their own directions, using the focus of their media to emphasize their own individual styles as it applied to this theme.
See images from the exhibit:
Serving as Jurors for this exhibition are artists Marie Bannerot McInerney, Professor, Fiber Department, Kansas City Art Institute, Kansas City, MO, and Gary Passanise, Professor, Webster University, St. Louis, MO, and Founder and Executive Director, The Santo Foundation, St. Louis, MO. Learn more about Marie: www.mbmcinerney.com Learn more about Gary:www.garypassanise.com
This exhibit features 55 artworks in a variety of media by 49 St. Louis regional artists from Missouri and Illinois, including:
Bill Abendroth, Highland, IL
Michael Anderson, Belleville, IL http://
Jim Burwinkel, St. Louis, MO
Rod Callies, Wildwood, MO
Blake Carroll, Imperial, MO
Rita Chu, Olivette, MO
Jen Collins, University City, MO
Jennifer Deal, Maplewood, MO
Cheryl Dorris, St. Louis, MO
Larry Duffy, St. Charles, MO
Dara Eskridge, St. Louis, MO
Suzy Farren, Webster Groves, MO
Christine Giancola, Florissant, MO www.christinegiancolaphoto
John M. Goessmann, St. Louis, MO www.johngoessmann.com
Spring Hansen, Foley, MO
Kerry Hirth, Columbia, MO
Jeff Hursey, Belleville, IL
Ruth Kolker, Creve Coeur, MO
Ken Konchel, University City, MO www.kenkonchelphoto.com
Jean Lopez, St. Louis, MO
Sarah Maples, Hillsboro, MO
Jocelyn Meyer, University City, MO www.jocelynmarie.com
Kitty Mollman, Ladue, MO
Hal Moran, St. Charles, MO
Katherine Nelson, Chesterfield, MO www.katherinenelsonart.com
Tamara Peeples, St. Peters, MO
Bill Perry, Maplewood, MO
Caroline Philippone, St. Louis, MO www.carolinephilippone.com
Sharron Pollack, St. Louis, MO
Judith Repke, Bridgeton, MO
Dan Richter, St. Louis, MO www.danrichterphotography.
Megan Rieke, Kirkwood, MO www.meganriekeart.com/www.paintinmyhair.wordpres
Erin Rivers, St. Louis, MO
Russ Rosener, St. Louis, MO
Angélica Avendaño Rosso, St. Louis, MO www.angelicarosso.com
Michael H. Rubin, St. Louis, MO
Mary Gardner Russe, Clayton, MO
Marceline Saphian, Chesterfield, MO
Scott Schlapkohl, Godfrey, IL www.scottschlapkohlcreatio
Sydnor Scholer, St. Louis, MO www.sydnorscholer.net
Kurtis Shoemake, Barnhart, MO www.kurtisshoemakephotogra
Julie Snidle, Festus, MO
Valerie Snyder, Creve Coeur, MO
Ryan Strong, Imperial, MO
Bob Sullivan, Jr., Chesterfield, MO
Ron Vivod, Collinsville, IL www.ronvivodart.com/
Janet Frazee Wade, Chesterfield, MO www.janetfrazeewade.weebly
Teresa Wang, Clayton, MO
Kate Warner, Kirkwood, MO
COFFEE WITH THE ARTISTS: SATURDAY GALLERY TALK
Join us in the Gallery on Saturday, May 3 when we host a free one-hour Gallery talks at 11 a.m. with two of the featured artists from the Silence & Noise exhibit. This is a walk-and-talk presentation and our artists will discuss their artworks in the Gallery (so, what that means is that this is not a seated lecture--although several chairs are available). In addition to discussing their works on exhibit, the aritsts may bring samples of additional works and talk about technique and media.
Guests will also be provided with a complimentary coffee tasting courtesy of Mississippi Mud Coffee Roasters.
Saturday, May 3, 11 a.m.
Kerry Hirth and Jocelyn Meyer