6 Reasons Why You Should Hire a Real Estate Photographer
Whether you are a real estate agent, homeowner (FSBO), designer, business owner or builder, it is in your best interest to hire a professional photographer to create images for websites and other forms of marketing. Despite the condition and value of the property, listings with quality photographs generate more interest, average less time on the market and sell for a better price.
Here is a list of 6 reasons why you should hire a photographer to market your listings:
1) Making a great first impression is critical -
Don't just make a good first impression, make a GREAT one! Over 90% of buyers begin searching for their new home online and through MLS listings; therefore quality photographs are essential to effectively marketing your listing. Poor quality photos will make potential buyers question your ability to market and sell properties.
2) Generate more traffic and buyer interest -
Buyers decide which properties to visit in person based upon what caught their attention online. If homebuyers perusing the Internet are inspired by the photographs, they will continue to click through the listing and explore the agents website. If they don’t, they will click “back” and view a different listing. They simply will not continue to look at a listing that does not catch their eye. According to an article published by the Wall Street Journal, listings utilizing professional photography had 61% more views than their peers across all price tiers.
3) Higher earning potential –
Research from national real estate firm Redfin shows that homes showcased with high quality photography get a 47% higher asking price per square foot. Higher asking prices also translated to higher selling prices. For example, their data revealed that, on average, a $300k listing with professional photographs sold for $3,145 more than a house with non-professional photographs. Redfin also found that professionally photographed homes sell for at least $934 and as much as $18,819 more than homes photographed by an amateur. Of course, a higher selling price means a better commission for you!
4) Stand out from the competition –
It has been estimated that only 15-20% of listings utilize professional photographs. By hiring a photographer, you will improve your image by presenting yourself as a true professional in your field. The extra money spent to adequately market your listing pays off even after the sale by getting you more listings in the future.
5) Your client hired a pro and so should you –
Having a camera, even a really good one, does not make you a professional photographer in the same way owning a guitar does not make you Jimi Hendrix. Many agents and homeowners cut corners by shooting the photos themselves. This is a real disservice to homeowners and potential buyers. As an agent, the time you spend taking pictures and processing them interferes with other aspects of your job. Your time is better spent building relationships and drumming up new listings to build your business. You hire contractors to perform renovations on the home, so why not outsource photography services as well?
6) Expertise of a photographer –
Photographers have spent thousands of hours learning the trade. They will use their eye for composition, sense of design and technical understanding of lighting, camera equipment and imaging software to create beautiful photographs that will literally have buyers lining up at your door.
For additional information, here are a couple of great articles outlining the value of real estate photography: